Membre du personnel


Courriel :
Téléphone(s) : +32 (0)81 72 48 73
Département horaire décalé économie et gestion (HDECOGEST) - Associate Professor
Entités de recherche
Namur Digital Institute (NADI)
Namur Research Institute for Life Sciences (Narilis)
Centre de recherche sur la consommation et les loisirs (CeRCLe) - Chargée de cours
Courriel :
Bureau : Bâtiment Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Fax : +32 (0)81 72 48 40
Creativity and Innovation Research Center (CIRCE)
Conseil de recherche
Conseil de faculté - Membre de droit académique
Bureau : Bâtiment Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Porte 430


Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards, and shei was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. 


IBM Faculty Award- 2013

Project Management Institute Research Award 2008

Scholarship Docquier 2006

Domaines d'expertises

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks


Responsabilités externes

 Reviewer for the following journals:

  • Journal of Product Innovation Management
  • Journal of Engineering and Technology Management
  • Journal of Service Management
  • Journal of Retailing and Consumer Services
  • Annals of Tourism Research

Reviewer for the following conferences :

  • American Marketing Association (AMA)
  • Academy of Management (AOM)
  • Association Française du Marketing (AFM)
  • European Marketing Academy (EMAC),
  • European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
  • European Group for Organization Studies (EGOS)
  • Etc
  • Chair of Special Interest Group  on service Innovation at ISPIM.
  • From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (
  • Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium


Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands