Staff member


Department of Economics and Management in shift schedule (HDECOGEST)
Research groups
Namur Digital Institute (NADI)
Namur Research Institute for Life Sciences (Narilis)
Centre for Research on Consumption & Leisure (CeRCLe) - Associate professor
Email :
Location : Building Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Fax : +32 (0)81 72 48 40
Creativity and Innovation Research Center (CIRCE)
Conseil de la faculté des sciences économiques, sociales et de gestion
Location : Building Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Door 430


Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA  . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012&2016. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. She is also the co-founder and co-chair of the international conference Let's Talk about Service ( LTAS) Empowered by SERVSIG of the American Marketing Association ( AMA).


  1. Robert Johnston Awards: Highly Commended Award 2015- Journal Of Service Management

    IBM Faculty Award- 2013

    Project Management Institute Research Award 2008

    Scholarship Docquier 2006


Areas of expertise

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks


External responsibilities

Co-Founder and Co-chair of the  conference– Let’s Talk about Service (

LTAS- – AMA SERVSIG : (with Prof. Annouk Lievens UAntwerp  and Bart

Larivière ( UGent).


Academic Scholar at Cornell University-USA 

Visting Professor at University Hassan 1- Morrocco

Visiting Professor at University of Sfax-Tunisia

Member of the editorial boards:

• Journal of Service Management

• Journal of Service Marketing