Staff member


Department of Business Administration
Email :
Location : Building Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Door 306
Fax : +32 (0)81 72 48 40
Research groups
Namur Digital Institute (NADI)


Being a researcher at the University of Namur (Belgium) and at the IAE Lille, University of Lille 1 (France), I am interested in consumer e-learning, consumer behaviours, knowledge, new technologies and learning related issues. I graduated in 2012 from IAE Lille (France), where I obtained a Master in research and modeling in marketing.  I joined my current research centres (CeRCLe, LEM, and CCMS) as a PhD student in the business administration department, where I defended my dissertation on October 14th, 2016. My PhD work focused on the antecedents and consequences of consumers' e-learning processes, and was carried out under the guidance of Profs. Alain Decrop (UNamur) and Dominique Crié (IAE, University of Lille 1).

As a teaching assistant in marketing I am responsible for the pratical course works in market research, marketing management, calculation models and databases, and management.


Areas of expertise

- Consumer e-learning, consumer and online learning, knowledge and new technologies

- Consumer behaviour

- Marketing and marketing communication

External responsibilities

Teaching (lecturer):

- Market Research (2016-2017)

- Market Research in Tourism Management (2016-2017)

Teaching (practical courses):

- Market Research (since 2012)

- Marketing Management (since 2012)

- Calculation Models and Databases (since 2012)

- Methodology (2016-2017)

- Management (2012-2013)

Elective positions:

Elected at the laboratory LEM board, College C from 2015-2016 (as alternate)

Elected at the council of the business administration department (UNamur) since February 2016

Elected at the council of the Faculty of Economics, Management and Social Sciences since September 2016


- PhD in Management Sciences - Marketing (UNamur & IAE Lille, France, Octobre 2016)

  • Thesis on the "Antecedents and Consequences of Online Consumer Learning"

- Master in Audit, Control, Research and Modeling in Marketing (IAE Lille, France, 2012)

  • Master Thesis (1st year): "The Sustainable Hotel - Sustainable Development Adoption and Progress in the French Hotel Market"
  • Master Thesis (2nd year): "The influence of e-learning modalities on consumer behaviour"

- Bachelor in Applied Communications (IHECS Brussels, Belgium, 2010)