Staff member


Department of Business Administration
Research groups
Namur Digital Institute (NADI)
Centre for Research on Consumption & Leisure (CeRCLe) - Full professor
Email :
Location : Building Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Fax : +32 (0)81 72 48 40
Conseil de la faculté des sciences économiques, sociales et de gestion
Location : Building
Door 436



Alain Decrop is Full Professor of Marketing at the University of Namur, Belgium. Founding member ad former Director of NADI-CeRCLe (Namur Digital Institute - Center for Research on Consumption and Leisure) and CCMS (Center for research on Consumers and Marketing Strategy), he is also 1st Vice-President of the French Marketing Association (AFM). He holds master degrees in modern history and economics, and a Ph.D. in business administration. His research interests include consumer behavior, collaborative economy, qualitative methods, and leisure/tourism marketing. He is the author and editor of many books including “Sustainable and Collaborative Tourism in a Digital World” (Goodfellow, 2021)  and “Consumer behavior in tourism and hospitality research” (Emerald, 2017). His other works have appeared in a number of edited books and leading academic journals, including Annals of Tourism Research, International Journal of Advertising, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Public Policy Marketing, Journal of Travel Research, Psychology and Marketing, Recherches et Applications en Marketing, and Tourism Management. Finally, Alain Decrop has produced five films to document research outputs related to postmodern consumption. Three of these films have been awarded at major conferences and festivals, including ACR’s (Association of Consumer Research) film festival.



Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').


Areas of expertise

Consumer behavior and decision-making

CCT and consumption experiences
Tourism and leisure marketing
Qualitative interpretive research methods




External responsibilities

Visiting professor at Université Catholique de Louvain (UCLouvain).

Former visiting professor at ESSEC, KEDGE, Université de Savoie Mont-Blanc, Université Gustave Eiffel (France), Universitat de Valencia (Spain), University of Sassari (Italy), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".

Former resource editor of the Annals of Tourism Research and former associate editor of the International Journal of Culture, Leisure and Tourism Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Décisions Marketing, Journal of Business Research, Anatolia, European Journal of Tourism Research.

Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).