Staff member


Department of Business Administration
Research groups
Namur Digital Institute (NADI)
Centre for Research on Consumption & Leisure (CeRCLe) - Full professor
Email :
Location : Building Sciences économiques, sociales et de gestion
Rempart de la Vierge, 8 - 5000, Namur
Fax : +32 (0)81 72 48 40
Conseil de la faculté d'informatique
Conseil de la faculté des sciences économiques, sociales et de gestion
Location : Building
Door 436


Alain Decrop is Full professor of marketing at the Faculty of economics, social sciences and business administration at the University of Namur. He is the Director of CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center on Consumers and Marketing Strategy). Ph.D. in Business Administration, economist and historian, he teaches classes of marketing, consumer behavior and qualitative methods. His current research interests focus on decision-making processes and contemporary consumption phenomena, with applications most often related to tourism and leisure. He published a large number of books, chapters and articles in top-tier journals around these topics.

Since September 2017, Alain Decrop is also Brand manager of the University of Namur.


Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').

Areas of expertise

Consumer behavior and decision-making
Tourism and leisure marketing
Qualitative interpretive research methods
Marketing communication

External responsibilities

Visiting professor at Université Catholique de Louvain (UCL) and Saint Louis University (Université Saint-Louis de Bruxelles).

Former visiting professor at ESSEC Lyon (France), Universitat de Valencia (Spain), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".

Resource editor of the Annals of Tourism Research.
Associate editor of the International Journal of Culture, Leisure and Tourism Research and of the Asian Journal of Tourism and Hospitality Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Perspectives Culturelles de la Consommation, Anatolia, and

Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).