Cours 2020-2021

Prise de décision stratégique [EINGM104]

  • 3 crédits
  • 20h
  • 2e quadrimestre
Langue d'enseignement: Anglais / English
Enseignant: Burnay Corentin

Acquis d'apprentissage

After this course, the student should be able to:
 
  • Define the practice of "strategic management", its actors, its key elements
  • Define the strategic management process, its different stages, its objectives, as well as the difficulties related to this activity
  • Understand what strategic decisions entail, what procedures can be used to solve unstructured problems
  • Understand the link betwen strategic management models and theories and the decision making
  • Provide conceptual and / or technical solutions to strategic management issues in any organization
  • Addressing the strategy problem with a critical view: understanding which strategic management tools are the most appropriate, targeting the strengths and weaknesses of the different theories studied during the lecture
  • Adopt a human view of the strategic management process and assimilate the basic concepts of ethical and responsible management

Objectifs

Students will receive theoretical courses and a portfolio of readings to familiarize them with different school of thoughts in strategic management. Various traditionnal strategic models are covered (SWOT, BCG, Porter, Ansoff, Mc Kinsey ...). Methodological tools for diagnosis, analysis, choice and strategic deployment are also taught. The role of consultant and strategic manager, good communication and relational practices in a negotiation framework, case studies of strategic successes and failures, the concepts of culture, identity and organizational image, the notion of leadership (principles of psychodynamic leadership), the notions of limited rationality, action and sensemaking are some of the other topics also discussed in this course.

 

Contenu

Part I - Foundations of the Strategy
Part II - Unstructured decision making
Part III - Diagnosis of the company and its environment
Part IV - Strategic Formulation
Part V - Prioritization and Strategic Implementation

Méthodes d'enseignement

Les modalités d'enseignement et d'évaluation des unités d'enseignement ont été rédigées en fonction de la situation à la rentrée académique 2020-2021. Cependant, ces modalités pourraient faire l'objet de modifications en fonction de l'évolution de la crise sanitaire liée à la covid-19. Les étudiants seront informés de toute modification de la situation générale (passage à l'enseignement à distance partiel ou complet) par les autorités de l'UNamur tandis que les modifications propres à chaque unité d'enseignement leur seront communiquées par les enseignants, via webcampus

Classical "ex-cathedra" sessions in which key concepts of strategic management are presented, and practical cases are discussed. More practical sessions are also organized, where students are central actors of in the classroom and are invited to participate proactively with the professor. These sessions are also an opportunity for students to exchange their observations, to advance on their group work or to ask the teacher some probing questions.

Mode d'évaluation

Les modalités d'enseignement et d'évaluation des unités d'enseignement ont été rédigées en fonction de la situation à la rentrée académique 2020-2021. Cependant, ces modalités pourraient faire l'objet de modifications en fonction de l'évolution de la crise sanitaire liée à la covid-19. Les étudiants seront informés de toute modification de la situation générale (passage à l'enseignement à distance partiel ou complet) par les autorités de l'UNamur tandis que les modifications propres à chaque unité d'enseignement leur seront communiquées par les enseignants, via webcampus

The grade is based 100% on the group assignment. In a first part of the assignment (80%), students are invited to develop a full strategic analysis of a company, ranging for the strategic diagnosis and problem statement to the proposition of a new/revised strategy. Students are also invited to think about the implementation of the strategy, its overall feasability and relevance given the strategic envrionement. In a second part (20%), students are invited to review the work of another group to develop a critical view on their own document and discover others' piece of work. Students are invited to evaluate the relevance of the propositions, identify strengths and weaknesses of the work, quality of models used by the other groups, etc. 

Langue d'enseignement

Anglais / English

Lieu de l'activité

NAMUR

Faculté organisatrice

Faculté des sciences économiques, sociales et de gestion
Rue de Bruxelles, 61
5000 NAMUR

Cycle

Etudes de 2ème cycle