Matthias BOGAERT

Introduction

Matthias Bogaert is an Assistant Professor of Data Analytics at the Marketing, Innovation, and Organization Department (Research Group Data Analytics) at Ghent University and Visiting Professor at the University of Namur. He also worked as a lecturer in Business Analytics at the University of Edinburgh Business School. He has taught a wide-range of data analytics courses ranging from basic statistics and database management to advanced predictive analytics and social media and web analytics. His research focuses on applications of descriptive, predictive and prescriptive analytics in social media, digital communities, sports and customer relationship management. The main goal of his research is to come up with a reproducible data analytical methodology that companies can easily implement. His research has been published in several well-known international journals such as the European Journal of Operational Research, Omega, Decision Sciences, and Decision Support Systems.